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"Look
Like A Winner After 50"
[AUG. 16, 2000]
“Look
Like A Winner After 50 With Care, Color, And Style," third
revised edition. Jo Peddicord, Golden Aspen Publishing, 1997, 189
pages.
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In
today’s society, older women sometimes believe that their
appearance is no longer important. Not so, according to author Jo
Peddicord. In the revised edition of her book "Look Like A
Winner After 50," she writes that "we consciously or
unconsciously associate beauty with youth, but true beauty is
ageless. Once we accept that, it is natural and appropriate to
look as good as we want to."
Peddicord’s
book encourages the mature woman to look her best by providing
information on the complete makeover experience. The result is a
positive attitude that can favorably influence any woman’s life
and build her self-esteem.
According
to the author, "Glamour is much more than a means to attract
romance. It is a practical, personal necessity that enhances what
nature gave us and shows respect for the person we are."
Each
chapter in the book addresses a different component of the
makeover process. In "The Magic of Color," Peddicord
explains the effect of color on your personality, makeup and
clothing. Although she recommends that a professional perform your
individual color analysis, she also provides the instructions for
a do-it-yourself analysis.
"The
Basics" looks at proper skin care and techniques that slow
the wrinkling process. Diet, exercise, cleaning and moisturizers
are all recommended as part of a daily regimen to maintain healthy
skin.
Other
important chapters include "Erasing the Wrinkles and Breast
Reduction" (a frank discussion on cosmetic surgical
techniques and reduction mammaplasty); "Fashion for Your
Figure" (fashion decisions based on body types and
characteristics); and "Accessories" (how to enhance your
appearance with items such as jewelry, scarves, hats and shoes).
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top of second column)
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Two
of the most important chapters are "Be Your Own Makeup
Artist" and "Where is Your Hair Headed?" According to
Peddicord, makeup is important because "it boost self
acceptance and self confidence." A complete makeup treatment is
outlined in this chapter. It includes tools, foundations and
concealants. The section on the makeup dos and don’ts will be
helpful to those who have special problem areas. Equally important
is the advice on the proper makeup for a particular occasion or time
of day.
"Where
is Your Hair Headed?" is a maintenance program to help promote
beautiful hair and a healthy scalp. The advantages and disadvantages
of using different hair treatments such as sprays, gels, coloring
and perms are analyzed. There’s even a section on working with
hairdressers (Peddicord’s advice: tell them about yourself and
your lifestyle, and bring pictures of hairstyles that you like).
"Look
Like A Winner After 50" is a treasure-trove of cosmetic
information aimed at improving the appearance of today’s older
woman. The book is written in a no-nonsense style and contains
practical advice that any woman can follow. The treatment of the
subject matter allows the reader to use the book as part of an
overall makeover plan or simply consult it for specific ideas and
advice.
It
is important to note that the book is more than just tips and
techniques for improving one’s physical appearance. In writing
this book, Peddicord’s philosophy is evident throughout, as she
offers encouragement and reassurance to the reader. She truly
believes that every woman can improve her self-esteem and attitude
through attention to these makeover details. This sentiment is best
expressed by the author in her introduction, when she writes,
"Thinking positive and maintaining an upbeat appearance
brightens your life and is encouraging to family, friends and
associates."
Although
the book is specifically written for the "women over 50"
audience, it is recommended for women of all ages who will find the
makeover tips useful and the author’s message inspirational and
uplifting.
For
more information, visit the library at 725 Pekin St. or call
217-732-8878.
[Richard Sumrall, Lincoln Public Library
District]
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