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 The cameras at Hub Clothing illustrate what many already know -- the most important test of a great pair of jeans is how they look from behind.
Hub, which sells men's and women's jeans for between $135 and $900, rolled out the cameras this week, and already they've created a buzz.
"It gives you a perspective that you can't find any other way," said Kip Merritt, a 50-year-old interior designer who was checking himself out in front of the camera. "What other choices do you have? A three-way mirror?"
Hub co-owner Tom Simon, a 30-year veteran of the retail industry, came up with the Butt Cam after watching customers twist and turn in front of mirrors to check out their derrieres.
"They want to look good to other people, not just themselves," Simon said. "And even though it seems ridiculous, there's nothing you wear more than jeans."
The setup also allows Hub employees to display views of their more confident shoppers on flat-screen TVs behind the cash registers for all to see.
Hub sales associate Alyssa Rodriguez, 19, said the Butt Cam has been just as popular with men as with women.
"Everybody's been coming in to look at it. They get a kick out of it," Rodriguez said.
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Information from: The Arizona Republic,
http://www.azcentral.com/
[Associated Press]
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