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Alexander & Company Real Estate Joins Coldwell Banker Devonshire Realty

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[March 25, 2008]  Sonnie Alexander sat at the conference table and explained her company's merging with Coldwell Banker Devonshire Realty on March 3. It was apparent her enthusiasm was genuine. "This merger allows us to offer better services to our clients. CBDR has technology and resources to enhance the buying and selling process that is light-years ahead of anything we had previously," Sonnie explained.

Alexander's enthusiasm isn't just based on the merger. "Business is good in Lincoln," she said. "Last year was a great year, and we are really looking forward to this year with CBDR."

Alexander wanted to dispel all the negative stories in the press regarding the mortgage and equity crisis in much of America. "People need to understand real estate is always local," she said. "What is happening somewhere else doesn't mean it is happening here.We have a stable economy, good financing and good lenders in this area, and business is good. Property values in Lincoln are up because this area isn't overbuilt. We always see the bad news about the housing market but rarely see the good news, and there is good news in our community."

Alexander knows what she is talking about, having started in the real estate business in Decatur in 1972. She came to Lincoln in 1979 and opened her own office soon after. She has been located in downtown Lincoln from the beginning, first on Pulaski Street and now at the new location in the Regions Bank building.

The offices on both the first and second floor of the building showcase an exceptionally attractive realty office here in Lincoln. The well-dressed staff, tasteful furnishings and decor provide a sense of professionalism in the office that most observers would expect to see in much larger metropolitan areas.

The realty firm currently has 16 associates, including their own closing officer, which helps both the realtors and clients stay on track during the buying and selling process.

Several times during the interview, Alexander stressed the training her associates receive on a constant basis. While she was explaining the importance of being knowledgeable in the realty business, a lecture for prospective realtors was going on in the main area. "We don't train people to be slick sales people," she said. "We train them to be facilitators. We help them with their goals and commitment to professional service. Our staff is here to help people with their needs and their questions, whether they are buyers or sellers or both."

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Besides courses for prospective realtors, the firm offers courses on credit repair and helps people who have disabilities receive grant money to become homeowners. Alexander was very proud to state that her firm has assisted several disabled area residents in receiving grants of $19,000 each to help with the purchase of a home.

Alexander's husband, David, joined her in the business five years ago. They each saw that same commitment to client needs and service with the much larger Coldwell Banker Devonshire Realty, and that is why they are enthused about the future.

CBDR has 17 offices serving central Illinois and Florida. Located in Champaign, the group has seven companies providing extensive expertise in the interrelated fields of real estate, including engineering and architectural services, mortgage and title services, residential and commercial brokerage, as well as property management.

Coldwell Banker has been in business since 1906, has 3,800 residential real estate offices and nearly 117,000 sales associates in 47 different countries.

Alexander wanted everyone in the community to know that her company is hosting an open house from 4 to 7 p.m. on Thursday. The location again is the Regions Bank building at 303 S. Kickapoo in downtown Lincoln.


Readers can find more of Mike Fak's writing at www.searchwarp.com and www.problogs.com.

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