Bonhams auction house said the drawing, of Pooh dipping his paw into a honey pot while Tigger and Piglet look on, was bought by a private collector in Germany for his wife who had loved the characters as a child.
The large oval pencil drawing is an enlarged version of an illustration that appeared in A.A. Milne's children's classic "The House at Pooh Corner."
A sketch drawn for another of Shepard children's books, the Wind in the Willows, sold for 7,440 pounds ($11,842). The drawing outlines Rat and Mole having a picnic on the riverbank.
The sale also included items from the collection of Peter Rabbit creator Beatrix Potter, including a letter in which the author expressed her dislike of the merchandising of her character.
"There is nothing to be made of 'Peter' commercially," she wrote. "There have been dolls, china slippers, etc. for years
-- they bring in royalties; but somehow I never care for any of them."
The 1936 letter is addressed to dollmakers Elizabeth and Edith Todhunter, two sisters Potter entrusted to make Mr. McGregor and Peter Rabbit figures.
The Potter collection also included a signed first edition of "The Tailor of Gloucester," which tells the story of a poor tailor, his cat, and the mice that live in his shop. The lot sold for 3,840 pounds ($6,124).
The sale prices include a buyer's premium.
In another auction on Nov. 11, Bonhams will sell an unpublished watercolor illustration by Potter of a female rabbit who wore a pink ribbon around her neck but who did not appear in any of Potter's tales. Also going up for sale then, will be a Christmas card featuring guinea pigs designed by the author and illustrator, the auction house said.
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