Customers at shops in eastern Birmingham, Hoover and Vestavia Hills are paying it forward by anonymously picking up the tabs of others.
Sharon Dierking got a taste of the movement when she pulled up to the window at a Starbucks on U.S. 280 and the barista told her the driver in the car ahead of her had paid for her order.
"I was completely dumbfounded, but I was thrilled," she said.
Dierking was last in line that day, but was able to return the kindness to another at a Starbucks in Inverness a few days later.
"It makes you feel good and it brightens your day," she said.
A Starbucks spokeswoman said the Seattle-based company promoted a Cheer Pass program in 2007 to remind customers to spread kindness, but the recent phenomenon is "consumer-driven."
Catherine Ryan Hyde, author of the book "Pay It Forward," launched the movement in 2000. Hyde wrote the book after two strangers helped her when she was stranded on a California road and her car caught fire.
Stacie Elm, a barista at an Alabaster Starbucks, said a line of five cars recently paid it forward. Customers are usually surprised to find out their order is already paid for, she said.
"Most are like, 'You're kidding,'" she said.
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Information from: The Birmingham News