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As he complimented his assistants, James, Delonte West and other players reached over and began patting assistants Mike Malone, John Kuester, Hank Egan, Melvin Hunt and Chris Jent on their backs.
"I had to show our players that I trust those guys," Brown said. "We can talk about something and I can turn my back to it and we know the job is going to get done."
Ferry praised Brown for an unmatched work ethic. Brown's attention to detail has endeared him to his players and staff, but like any successful coach, the long hours have taken away time from the father of two's family. Brown's wife, Carolyn, was on hand to see him get the award.
"Mike sets the tone with how hard he works," Ferry said. "He pushes all of us. The guy watches a lot of film. He's obsessed with it. That's Carolyn's Saturday night movies, watching game tape."
Brown was asked what his coaching mentors, Bernie Bickerstaff and Gregg Popovich, might be thinking about him winning the award.
"Get back to work," said Brown, whose team has a 1-0 lead over Detroit heading into Game 2 on Tuesday.
Popovich said Brown always was a coach who knew when a "kick in the pants was necessary and when a pat on the back is necessary."
"Oftentimes a guy with that kind of record gets overlooked," Popovich said before San Antonio hosted Dallas in Game 2 of their first-round series Monday night. "But he did a a hell of a job with that crew."
At the heart of Cleveland's success is Brown's relationship with James.
When he joined the Cavaliers, Brown, who worked with All-Star Tim Duncan in San Antonio, warned James there would be times they wouldn't agree.
"I told him, 'Remember we're both trying to fight toward the same goal, so don't take it personal,'" Brown said. "There may be a time when I go off on you, and I may say the wrong thing in front of a group or go after you personally, and hopefully you don't take it personal. We may need a night, and the next day we'll be back on the same page and continue moving forward.'"
They have done just that.
Brown said James' willingness to accept criticism has strengthened their relationship.
"He allows me to coach him," Brown said. "You have to have great players in this league in order to have success. I'm lucky and blessed to work with a guy like that. Without a guy like LeBron, none of this stuff would be possible."
[Associated Press;
Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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