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Sales fell 0.7 percent in North America, 3.5 percent in parts of Latin America and 5.7 percent in Western Europe, where the company is pushing its own brands and subcontracting less. Demand fell even more in Central and Eastern Europe, where sales dropped 8.9 percent. In the first half of 2009, ABInBev reported a drop in sales Western Europe of 6.8 percent "driven by a weakening market." Sales were also down in Eastern Europe and Asia. ABInBev is the result of the November, 2008 merger of Anheuser-Busch Companies Inc., based in St. Louis, and Belgium's InBev based in Leuven, just east of Brussels. Brito said the integration of Anheuser-Busch and InBev was on track "but many challenges remain." He said the company will overcome flattening demand by focusing sales and marketing on popular flagship brands such as Bud Light, Harbin, Michelob, Stella Artois, Skol and Brahma
-- even though the emphasis on premium over lower-price beer has cost it sales in Russia and eastern Europe.
[Associated
Press;
Copyright 2009 The Associated Press. All rights reserved. This
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