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"Normally they work things out," said Derek Baine, a senior analyst at SNL Kagan in Monterey, Calif. "But it's very hostile and it's very ugly." Thomas Eagan, an analyst at Collins Stewart LLC, said Time Warner Cable would take the more direct hit from a standoff because subscribers could defect to one of its competitors, such as DirecTV or Verizon's FiOS. Consumers would still be able to get the stations with an antenna if they have a digital TV or converter box, but most Americans these days get broadcast channels through subscription services such as cable TV or satellite. And if a channel gets pulled, they'll likely call their cable TV operator, not the network. Although the networks are transmitted freely over the airwaves, the companies behind them have been increasingly demanding fees from the cable TV and satellite operators for retransmitting those signals, in part to pay for expensive event programming such as sports. "It costs money to satisfy that thirst of consumers to go out and buy the product, the football, the baseball, the NASCAR," Tony Vinciquerra, chairman of Fox Networks Group, said in an interview. "To stay vibrant in the world of television, we need to be able to compete." In the past, Fox had offered the broadcast signal from Fox-owned stations for free in exchange for subscriber fees on new cable channels it launched. Since 1994, Fox has started nearly a dozen cable channels, including FX, Speed, Fox College Sports and Fuel. But launching new channels has slowed, putting the focus on getting paid for the broadcast signals, which still command the largest TV audiences. Fox is asking for $1 per month per subscriber, which Fox says is in line with what Time Warner Cable pays for the lower-rated cable channel, TNT. But Britt said his cable TV company has already cut deals for "much lower" than that with Fox affiliates
-- stations that carry Fox programming but are owned by other companies. He said any higher fees would need to be passed on to consumers in their monthly subscription bills. Scott Varley, a 45-year-old Time Warner Cable subscriber in Los Angeles, said he would miss the Speed channel and other Fox programs if they were pulled. But he expects the sides will eventually reach a deal, and he's resigned to accepting whatever price increases his provider imposes. "Everybody always complains that they don't want to pay more for cable, but they'll end up doing it because we don't have any choice."
[Associated
Press;
Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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