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In a small study of 20 autistic children between ages 4 and 7, Baron-Cohen and colleagues found that autistic children who watched the video for at least 15 minutes a day for one month had caught up with normal children in their ability to identify emotions.
But Baron-Cohen cautioned that while autistic children might be able to recognize emotions better after watching the DVD, that would not necessarily change their behavior at home or on the playground.
"This is not some kind of miracle cure," he said. "It just shows that if you have the opportunity to practice these social skills, you can improve."
Other experts said the video was not a replacement for working and playing with real people.
"You can't just park your child in front of this for hours and go to the other room," said Catherine Lord, director of the Autism and Communication Disorders Center at the University of Michigan. "This will hopefully start interactions or play sequences that kids can then play with real people."
When the DVD was released in Britain in 2007, Baron-Cohen and colleagues distributed 40,000 copies free to families with an autistic child or to doctors working with them.
The DVD sells for $57.50 and includes interactive quizzes and a booklet for parents and teachers. It is available online at http://www.thetransporters.com/. Half of the profits go to autism charities and research, and the other half goes to Changing Media Development, the company Baron-Cohen launched with colleagues.
Similar videos have been produced, but Lord said those have struggled to capture children's attention. In Baron-Cohen's study, some parents reported that their children watched the DVD hundreds of times within a month.
Freeborn said "The Transporters" DVD has made a "massive difference" for Jude and their family.
"(Jude) now understands what disgusted is, which is quite important if you have a younger brother," she said.
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