Larry Nagel told WDIV-TV in Detroit that a woman who'd seen an online ad for some of his watches on Craig's List met him at a Southfield coffee shop.
Nagel said he tried to put one on her wrist but the buckle wouldn't clasp, so he tried to put it on his own wrist after taking off his Rolex. That's when a man ran up, snatched it and fled.
Nagel followed the thief but remembered his other watches were on the table. By the time he returned, the woman and the other Rolex were gone.
Police are trying to identify the thieves from security camera images.
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Information from: WDIV-TV, http://www.clickondetroit.com