Ad has all the poop on new Columbus Zoo ranking

[June 16, 2009]  COLUMBUS, Ohio (AP) -- An Ohio zoo is celebrating a No. 1 ranking with a new commercial all about getting rid of "number 2" -- the other kind.

A cast including Columbus Zoo celebrity zookeeper Jack Hanna shovels and sweeps animal waste to lyrics such as "Lots of scoopin' all their poopin'" and "No more number 2." It's the zoo's way of promoting its designation as the country's top zoo by USA Travel Guide. The Columbus Zoo is more accustomed to being rated the No. 2 zoo after San Diego's.

The spot closes with the line: "No. 2 is gone. Now we're No. 1."

The ad agency says the commercial was inspired by a comment from Hanna, that his life as a zookeeper has been about picking up poop.

USA Travel Guide is maintained by Dallas-based marketing firm Worldwide Revenue Solutions.

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On the Net:

Columbus Zoo and Aquarium: http://www.columbuszoo.org/

USA Travel Guide:
http://www.wrsol.com/usatravelguide/

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Information from: The Columbus Dispatch, http://www.dispatch.com/

[Associated Press]

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