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The flood of attention on Letterman was inevitable, and the way he initially dealt with this maelstrom recalled an embarrassing dilemma for another star in 1995. For a celebrity the caliber of Hugh Grant, publicity -- including speculation of career suicide
-- was unavoidable when he was arrested with a prostitute on Hollywood's Sunset Strip 14 years ago. But then he retreated to NBC's "The Tonight Show" to try to explain. Host Jay Leno wasted no time before asking an instant classic of a question: "What the hell were you thinking?!" Grant's appearance provided him with some needed image rehab. It also vaulted ratings runner-up "Tonight" past Letterman's "Late Show," a leadership position Leno held through his retirement from late night earlier this year. Since then, Letterman has reclaimed a ratings edge over new "Tonight" host Conan O'Brien. And now he may have truly sealed the deal. Beloved by viewers and critics for decades, he has abruptly freshened the enduring Letterman brand and demonstrated he still has the ability to surprise even fans who thought they knew him well. Indeed, a legendary late-night host has nothing but praise for Letterman's skill at crisis management. But it isn't the first time Letterman has shown finesse in managing a firestorm. In June, he had a run-in with former Alaska Gov. Sarah Palin over jokes made at the expense of her teenage daughter. He emerged from a tumultuous few days of protests and demands for his dismissal with a ratings jolt. And thanks to the dumb-luck timing of the flap, he also handily upstaged his much-hyped NBC rival just as O'Brien was taking over as "Tonight" host. Letterman apologized to Palin and her family in what became another one of his memorable performances. But he has never stopped making jokes at Palin's expense
-- including yet another apology to her on Monday's show, just for good measure.
[Associated
Press;
Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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