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Jackson said the Census Bureau will tap into its reserve fund of roughly $7 million for ad buys in low-response regions, which he identified as having predominantly "non-English speaking households, areas of heavy concentration of minority groups, such as African-American and Latino, and urbanized areas." Currently, the mail participation rate for the 2010 census is 63 percent, and officials remain cautiously optimistic they will be able to match, if not top, the 2000 mail-back rate of 72 percent by the time the Census Bureau winds down its mail-in operation in late April. From May to July, census takers are sent to homes that do not mail back forms. Other potential risks include: Information technology breakdowns. A key software system used to schedule, deploy and pay census takers is full of defects, and its ability to handle a massive payroll of more than 600,000 temporary employees who begin work in May remains in doubt. Robert Goldenkoff, a director at the Government Accountability Office, believes the census could face serious delays if IT problems aren't fixed soon; the Census Bureau says it's dealing with the problem. Lawsuits. Census officials are calling it "relatively certain" that they will be sued by at least one state that just misses gaining an additional U.S. House seat. The state will probably move quickly "in order to potentially reverse the December 2010 announcement" of the official head count figures, according to documents. Officials said litigation could involve outreach to non-English speaking communities or census methodology, such as the count of prisoners, non-citizens or religious missionaries overseas. Mass retirements. A significant number of Census Bureau employees are now eligible to retire, and the 2010 count could be in peril if there is a mass exodus during peak census periods. So far, however, there has been no sign of that, according to documents. In the meantime, the bureau is developing detailed plans to make the learning curve shorter for newly hired employees. ___ On the Net: 2010 census: http://www.2010census.gov/
[Associated
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