Wis. company's longer T-shirts keep assets covered

[April 20, 2010]  MILWAUKEE (AP) -- Tired of crouching plumbers showing you a side of themselves you'd rather not see? A Wisconsin apparel company says it's here to help.

In an effort to protect men from being the butt of fashion jokes, Belleville-based Duluth Trading Co. has been selling T-shirts that are three inches longer than standard shirts. The so-called "Longtail T" is meant to give guys a little extra coverage in the back.

The idea seems to have caught on. Duluth Trading said it's on pace to sell its millionth Longtail T this month.

And to show that it means no offense, the company is offering all plumbers a free Longtail T-shirt on April 25.

Belleville is in southwest Wisconsin, about 20 miles south of Madison.

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On the Net:

Duluth Trading Co.: http://www.duluthtrading.com/

[Associated Press]

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