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Spirit CEO Ben Baldanza told The Associated Press on Sunday that his airline is moving ahead with its
carry-on bag fee. "Our plan was never predicated on anyone matching us," Baldanza said. "The fact that other people are saying they won't has never changed our view that this is right." He said his competitors' decision actually puts pressure on those airlines because Spirit has lowered its fares more than the price of the new fee. "We knew we took a risk with this strategy, but we believe on balance it's one that our customers will buy into," Baldanza said. Analysts expect several major carriers to get back in the black in the current quarter
-- the second quarter -- and in the second half of the year, thanks to the summer and holiday travel rushes. They wouldn't want anything like an uproar over
carry-on bag fees to keep passengers from flying. Even so, for the financial improvement airlines have seen to be sustainable, revenue needs to keep rising
-- either through higher fares, more fees or both -- and airlines need to better position themselves in case fuel prices spike even higher. On the last day of the first quarter -- March 31 -- the price of a barrel of oil closed at $83.76, more than 68 percent higher than on the same day a year earlier. That means if major carriers don't charge for carry-ons, they could increase existing fees or institute new fees altogether. Any way you cut it, that adds up to less money in the pockets of U.S. air travelers. "As a practical matter, as industry conditions change and if profitability is further challenged, we're likely to see some sort of price increase," aviation consultant Mark Kiefer said.
[Associated
Press;
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