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While players can wear any helmet that passes a safety standard, the league and Riddell -- whose website notes it's the "Official Helmet of the NFL" -- have had a licensing and sponsorship arrangement since 1990.
"Riddell is committed to providing the very best head protection to all players who wear its helmets. The National Football League has maintained Riddell as the official helmet of the NFL for more than 20 years, but that designation does not preclude or prohibit any player from choosing to wear the helmet of his choice," Riddell president Dan Arment said in an e-mail to The Associated Press. "Riddell is dedicated to researching and developing innovative technology that advances head protection across all levels of play."
Teams were eligible for price breaks from Riddell in the past, and only that brand's logo can appear on a helmet during a game. The NFL estimates that 75 percent of helmets used this season are made by Riddell, 23 percent are made by Schutt, 1 to 2 percent by Xenith, and a handful by Adams USA.
"There's always going to be a cloud of suspicion and doubt so long as we have a single entity that is being designated as official," Schutt CEO Robert Erb said.
Dr. Hunt Batjer of Northwestern University, a co-chair of the league committee, said his "preference would be that (the NFL) did not" have an official helmet, and Ellenbogen agreed, although he pointed out that decisions about that sort of thing are made "a few echelons above us."
"I think it's atrocious, but it was enacted with a different commissioner, and I don't know the financial implications, so I can't comment on that," said Dr. Robert Cantu, senior adviser to the committee. "We all don't see the wisdom of that relationship other than severing it as soon as contractually you can."
Goodell revamped the concussion committee beginning in March with the appointment of Ellenbogen and Batjer, and the new panel drew praise Wednesday.
"I sense a tremendous change in tone from the NFL," Xenith founder and CEO Vin Ferrara said. "If you go down the checklist of things that need to get done in order to address the problem, they are doing essentially all of them."
Standing in the hotel lobby, holding a helmet, Schutt's Erb smiled and said: "In the past, it felt more like being summoned. This feels like a conversation."
[Associated Press;
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