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Last year was particularly hard on big newspapers as the industry's print ad sales plunged by nearly 30 percent. Some of the revenue is expected to return as the economy bounces back, but much of it is expected to remain on the Internet, where many marketers are finding they can generate more sales for less money. At least 14 U.S. newspaper publishers have now filed for bankruptcy protection in the past 13 months. "What (Singleton) did was what everyone else did -- make acquisitions not knowing that in 18 months they'd see a 30 percent decline in advertising and then run out of options," said newspaper analyst Edward Atorino of Benchmark Co. Affiliated's annual revenue has fallen by $270 million, or 20 percent, during the past two fiscal years. The erosion pared Affiliated's revenue to $1.06 billion in fiscal 2009, which ended June 30. Another major newspaper publisher, Hearst Corp., is one of the biggest losers in Affiliated's reorganization. The plan calls for Hearst to lose the roughly 30 percent stake it held in MediaNews' newspapers outside the San Francisco Bay area. Hearst got its MediaNews stock as part of a complicated deal to acquire The Monterey County Herald and St. Paul Pioneer Press from McClatchy Co. in 2006. Hearst invested $317.3 million in MediaNews, which then bought the two newspapers and the Torrance Daily Breeze from Hearst. Although the bankruptcy documents don't say it directly, Hearst's holdings clearly weren't worth anywhere close to the $317 million that it paid a few years ago. Affiliated Media estimates the market value of its total enterprise at $190 million to $230 million. The company also said it has $53 million in cash. As part of the bankruptcy case, Hearst will get warrants that could be converted into MediaNews stock in the future, Faison said. Hearst spokesman Paul Luthringer declined to comment.
[Associated
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