Sam Bompas, who founded catering company Bompas and Parr, says a tiny speck of the late princess of Wales' hair has been infused with gin, then combined with milk and sugar to make the preserve, which tastes like condensed milk.
Bompas says he bought the hair off eBay for $10 from a U.S. dealer who collects celebrity hair.
He said Sunday that the product, called "occult jam," aims to provoke people into thinking about food marketing and what they eat.
The jam is an exhibit at a surrealist art show at the Barbican Art Gallery and in the first week 500 of the 5-pound ($7.60) jars have been sold.
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