The Walt Disney Co. on Friday gave a peek of its sprawling, beachside Hawaiian resort that is under construction and scheduled to open next year.
"Aulani" is Disney's first major standalone resort away from a theme park and could serve as a model for future projects as the company diversifies and expands its vacation offerings.
"This is a very special project for us," said Tom Staggs, chairman of Walt Disney Parks and Resorts. "It's unlike anything that Disney has done before; at the same time, it's very like many of the things we do."
Aulani will have 359 hotel rooms, 481 time-share units, restaurants, a convention center, a 15,000-square-foot spa and a massive water play area that includes a volcano tube slide and snorkel lagoon.
It sits on 21 acres on Oahu's Leeward Coast in the Ko Olina development, known for its white sand lagoons, scenic golf course and colorful sunsets. Ko Olina is about an hour west of Waikiki, where most of the hotels and tourists are.
Jim Lewis, president of Disney's time-share component, said Hawaii makes "perfect sense" with its rich culture, traditions, warm greetings, family values, friendships and storytelling.
"Those are also terms synonymous with Disney," he said. "And by the way, Hawaii also happens to be one of the most popular vacation destinations on the planet, and that's the business that we're in."
Most of the resort is currently a jungle of concrete, steel, wires and pipes with no Mickey and Minnie in sight. Aulani is scheduled to open Aug. 29, 2011, with hotel reservations to begin next month. Time-share sales started three weeks ago.
With the construction phase alone costing more than $600 million, Aulani represents a huge investment for Disney amid a sharp tourism downturn.
Staggs, who previously served as Disney's chief financial officer, wouldn't comment on the final cost.
"Are we nervous about this investment right now given this economy? The answer is we really aren't," he said. "We really do have a fundamental belief in this location and Hawaii in general."
Staggs called the project "a tremendous opportunity," giving Disney a permanent presence in the islands. He wouldn't say what other areas Disney was considering because "right now, our focus is right here and making sure we get this right."