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In 2001, Latino voters in Houston
-- mostly Democratic Mexican-Americans -- supported Orlando Sanchez, a Cuban-American mayoral candidate who is a conservative Republican. Five years later, Henry Bonilla, a Mexican-American incumbent running for Congress in Texas, lost to a Democratic challenger, also Hispanic, in part because Latino voters felt he was out of touch with their viewpoints, some even calling him "Henry Vanilla." Former Sen. Mel Martinez, a Cuban-American Republican whose seat Rubio is vying to fill, said the GOP needs to highlight aspects of its beliefs that are consistent with the views of Latino voters. Latinos tend to be strongly religious and against abortion and tilt conservative on social issues. "I think our party speaks to the hopes and wishes of many Hispanic values," Martinez said. Others say linking conservative values to conservative politics won't necessarily translate into votes. "We're conservative, but we vote liberal" is the cliche among Mexican-American voters in Texas, said Tatcho Mindiola, director of the Center for Mexican American Studies at the University of Houston. "I think that race, ethnicity, whatever term you use to call it, is a very important factor in these elections, especially for minority groups," Mindiola said. "The question is always how much of a factor these elements play." Florida has long been the exception among Latino voters. Whereas most Latinos in other states vote Democratic, in Florida a strong bloc of anti-Castro Cuban-Americans has traditionally voted Republican. That is changing, with younger generations and more recent immigrants trending Democratic and Cuban-Americans representing a smaller proportion of the Latino electorate. In 2008, exit polls showed that just over half of Florida Hispanics voted for Obama
-- a smaller margin than what he received nationally, where roughly two-thirds of Hispanics favored him over Republican Sen. John McCain. Four years earlier, President George W. Bush received slightly more than half of Florida Hispanics' votes, while his Democratic challenger, Sen. John Kerry of Massachusetts, won just over half of Hispanics' votes nationally. Rubio said his message to the Latino community is one of economic empowerment. He also said he wants a federal solution to illegal immigration that would focus first on securing the border and at some point employment enforcement. Crist recently gathered supporters at a cigar shop in Miami. Afro-Cuban music played in the background. Cigars were rolled and sealed with a blue "Charlie Crist for U.S. Senate" label. Franco Caliz, 21, a Democrat whose family is from Nicaragua, was one of many at the event. Rubio is "flip-flopping, I think, on the most important issue to Latinos right now, which is the Arizona immigration (law)," Caliz said of Rubio. "I don't think ethnicity matters. I think what matters is his ideology."
[Associated
Press;
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