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Pork board squeals over imaginary unicorn meat

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[June 23, 2010]  PORTLAND, Ore. (AP) -- It's official: The National Pork Board says it knows unicorns don't exist.

The industry group says it was only protecting its trademark when it issued cease-and-desist warning to online retailer ThinkGeek for calling a fake unicorn meat product "the new white meat."

ThinkGeek put the fictional item on its website as an April Fool's prank. But the 12-page letter from lawyers was no joke.

ThinkGeek issued an apology this week but says the board was being "pig-headed."

[Associated Press]

Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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