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Among the hardest hit: Procter & Gamble and 3M, among the highest priced of the 30 stocks in the Dow industrials average. Their big drops took the Dow down sharply because it only measures price, not percentage
-- a $1 drop has the same impact whether the price started at $100 or $2. On Thursday, at 2:42 p.m., P&G was trading at $61.73. Within seven minutes, it fell 36 percent to $39.37. That drop alone accounted for 169 points that the Dow lost. Similarly, 3M shares, which fell 17 percent from $83.38, took about 100 points off the Dow. How did it happen? Speculation on trading floors initially centered on a computerized selloff possibly caused by a typographical error. One theory was that a trader trying to sell millions of shares accidentally sold billions, a move that would have triggered a wave of automatic selling. The SEC was poring through trading data containing millions of transactions to try to identify what might have caused the disruption, according to two people familiar with the matter. The two major markets, the NYSE and Nasdaq, were also examining audits of completed trades, according to the people, who spoke on condition of anonymity because the investigation is ongoing. At Nasdaq, Thursday's plunge set off MarketWatch, an internal system that alerts regulators to trading problems. Regulators were still sifting through the day's trading data for irregularities, and a Nasdaq spokesman declined to comment on when the investigation will be completed. NYSE spokesman Raymond Pellecchia said the Big Board is working with regulators but declined to comment further. BATS CEO Joe Ratterman said SEC officials called him at his Kansas City, Mo., office late Thursday and again Friday seeking information on what might have gone wrong. Ratterman said the SEC has called a meeting of all exchanges on Monday in Washington. The SEC said one possible cause it was studying involved conflicting trading rules for different exchanges. On Capitol Hill, Sens. Ted Kaufman, D-Del., and Mark Warner, D-Va., called for the SEC and the Commodity Futures Trading Commission to conduct a thorough study of high-frequency trading and other tools that move markets in milliseconds. "We saw a living, breathing, real-time example today of the potential catastrophe that takes place if we don't have an ability to make sure we adequately use this technology," Warner said late Thursday. "Right now, there is no way to know what is happening in this marketplace," Kaufman said.
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