NBC seeks to fan enthusiasm with social networks

[May 13, 2010]  LOS ANGELES (AP) -- Fans who share their passion for NBC shows online could earn the network's appreciation -- and prizes -- in return.

NBC says "Fan It," an initiative aimed at turning social-media users into an ad hoc promotional team, will launch Monday.

After signing up on NBC's website and logging into their Facebook, Twitter, MySpace or MyNBC accounts, participants earn points through activities such as chatting about shows and steering friends to NBC-related links.

The points can be redeemed for rewards including sneak previews of new and returning series, NBC merchandise and entry into a sweepstakes to win big-ticket items such as attendance at the finale of "The Biggest Loser."

[Associated Press]

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