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The NRF expects a 2.3 percent increase to $447.1 billion, better than last year's tepid 0.4 percent gain. That would fall short of the 10-year historic average of 2.5 percent, according to National Retail Federation calculations. The forecast is in line with other economists who predict holiday sales growth of about 2 percent to 3 percent. A 4 percent sales gain is considered healthy if inflation is low, as it is now. "It's not optimistic, it's not pessimistic, but very realistic," said Matthew Shay, NRF's president. "It's very reflective of economic concerns." The total retail sales figures from the NRF exclude business from auto dealers, gas stations, and restaurants. The estimate includes online sales from physical stores but not from online-only players like Amazon.com. In this tough environment, store executives say they're trying to pack even more style and quality into items such as clothing and accessories
-- without driving up prices.
Family Dollar Stores Inc. is coming out with $5 oversized wallets in faux snakeskin, $8 colorful cotton handbags and $5 dressy scarves in polyester blend, its first foray into trendy women's accessories. They follow a successful move into trendy children's wear under its Kidgits store brand that sells for $10 and under. They're intended to be stylish enough for gift giving but are also being pitched as something shoppers might buy anytime. Meanwhile, home improvement leader Home Depot isn't pushing lavish holiday decor, but energy-efficient lightbulbs and other gadgets that will help reduce the cost of operating a home. And online jeweler Blue Nile is infusing more fashion into its lowest-price collection, priced anywhere from $60 to $250. At Wal-Mart, whose blue-collar shoppers are having a harder time stretching their dollars to the next payday, the world's largest discounter is going for the extremely practical: holiday shoppers will find big piles of practical basics such as socks, sleepwear and underwear, and fewer trendy jeans and holiday sweaters. Such basics will likely resonate with consumers like Muna Abdushukui, 29, who lost her job working in a gift shop two months ago, and has had a hard time finding work. Abdushukui, who was at the Mall of America in Minneapolis recently with her 3-year-old daughter, said she's just sticking to the necessities. "I'm buying food," she said.
[Associated
Press;
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