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More than 2,600 people responded by phone and e-mail, and the vast majority, Benson said, urged him to keep his word. One caller suggested painting sayings from various religious books -- the Quran, the Talmud, the King James Bible
-- on the car. "What you didn't say was what the car was going to look like when you gave it to him," the caller said. Another caller told Benson to "be a man" and keep his promise. And some encouraged Benson to pick his own charity to get a car. In 2003, Benson offered another newsmaker -- Saddam Hussein -- a new car if he fled Iraq. That commercial wasn't as successful, and Benson pulled the ad after two days, replacing it with one apologizing for any offense that was taken. The Quran commercial was part of a regular "idiot award" segment Benson has singled out others for, including Lindsey Lohan, Mel Gibson and Roger Clemens. "We don't have your typical car commercial," Benson said. But they are memorable -- and effective. Three years ago, he was selling 60 cars a month, he said. Today, that number is between 500 and 600
-- making him one of the state's most successful dealers.
[Associated
Press;
Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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