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Slim Randles' Home Country

'Awesome' slogan doesn't fly

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[October 16, 2010]  Dewey joined the world dilemma think tank at the Mule Barn truck stop at 7, before the fertilizer started to fly. Well, before Dewey's business fertilizer started to fly, anyway.

He had somehow gotten the word that, for the sake of fresh air and happy breathing, it would be best if he did his morning philosophizing and caffeining before heading out to the feedlot to load the truck with, um, soil amenities.

"New truck, Dewey?" Doc said, looking out the window.

"New to me, anyway, Doc. You like the sign I had painted on it?"

It said, "Environmental Enrichment Services." With a phone number. It replaced the original "Dewey the Fertilizer King."

"You know, I like it," said Doc. "Comes right to the point."

"I disagree," said our resident cowboy, Steve. "If it came to the point, it would say something like, 'We shovel...'"

The laughter somehow covered up the last of that suggestion.

"My girlfriend came up with the name," Dewey said. "You don't think it's too high-falutin'?"

"Why no, not at all," Herb said. "After all, you are performing double services here, by moving it from the feedlot to the family garden. In a very real way you are enriching the environment."

[to top of second column]

And enriching Dewey too. It was Doc who had originally suggested that Dewey Decker, our local accident-prone disaster zone, find some line of work that didn't involve sharp objects or products that were worth more than nothing at all, and that would serve some kind of purpose. Dewey began his new career with a shovel, and he now had expanded it to include a fairly new pickup and a rake.

"Your new name needs a slogan, though," Steve said, looking at the door of Dewey's truck. "How about 'From cow to cabbage'?"

"I've got it," said Doc. "From bull to begonia."

"I've got it, boys!" Dewey said. "How about 'From offal to awesome'?"

It got awfully quiet. Dewey offered to spell it out for us.

"Not necessary," said Steve. "We already know how to spell 'awesome.'"

[Text from file received from Slim Randles]

Sponsored by: www.pearsonranch.com. Farm-direct, delicious California navel and Valencia oranges.

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