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			Resources and tips for the millions of Alzheimer's caregivers 
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            [March 29, 2011] 
            (ARA) -
			Alzheimer's takes a toll on more than 
			just the 5 million Americans living with the disease. The millions 
			of unpaid caregivers for patients with Alzheimer's disease (AD) 
			carry a high risk of poor health. While caregiving can be rewarding, 
			it also can be a long and difficult journey, which often affects 
			work, finances, relationships and health. Caregiving is a 
			responsibility that requires encouragement and resources. Caregivers 
			sometimes may be too overwhelmed, frustrated or depressed to seek 
			out the help they need.  | 
		
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				To help 
				caregivers navigate the challenges of caring for a loved one 
				with AD, Novartis Pharmaceuticals Corporation and Leeza Gibbons, 
				Alzheimer's caregiving advocate and Emmy-winning TV and radio 
				personality, launched a new educational campaign called "Stand 
				Together for AD: Strength and Support for Alzheimer's." 
 Caregivers can visit www.AlzheimersDisease.com for tips on 
				coping and staying healthy, and for access to a new caregiver 
				support program.
 
 "My family and I cared for my mother for nearly 10 years as she 
				battled Alzheimer's. Watching her decline felt like an 
				emotional, physical and spiritual assault, which every member of 
				my family dealt with individually," says Gibbons. "I learned so 
				much from that experience - most importantly that being a 
				caregiver is not something you can do alone. The mission of 
				'Stand Together for AD' is close to my heart because it will 
				educate Alzheimer's caregivers and empower them to seek and 
				receive support they may need to get through their difficult and 
				brave journey."
 
 
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				Here are some tips from Gibbons to help caregivers ensure their 
				own well-being: 
 * Breathe
 Work to lower stress by recognizing signs of strain early, 
				identifying their sources and taking action to reduce the stress 
				when possible.
 Set overarching goals to be accomplished in the next three to 
				six months and smaller steps to ensure they are achieved.
 
 * Believe
 Focus on your contributions as a caregiver, praising yourself 
				rather than feeling guilty at perceived deficiencies.
 Know that you will be enough, that you can do it. Optimism can 
				be an important weapon.
 
 * Receive
 Join a support group to get encouragement and advice from other 
				caregivers who are going through the same thing.
 Stay connected with friends and family, and let them know how 
				they can help by preparing a list of what you need and letting 
				others pitch in.
 
 It's never too late to ask for help and find the strength and 
				support you need. Visit www.AlzheimersDisease.com today to get 
				started.
 
			
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