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Keenan had already been getting attention, but this took it to a new level. The emails and phone calls poured in. It was too much to handle. So when David Graham and Mark Long, who got their start in reality TV, approached Keenan and his mom about being on one of their shows, his mom asked if they would serve as his managers. "When Mark and I got Keenan, we said, 'OK, we're going to set this kid up right from day one,'" says Graham, who's based in Las Vegas. No drinking and no partying, they said -- rules that were no problem for a kid who seems to have no interest in that, anyway. And no appearances on B-level talk shows. "He doesn't need that, doesn't need to be overexposed," says Graham, who's focused more on videos with celebrities, ad deals and club appearances. Several of the artists Keenan has done videos with work with EMI Records, Perry's label. Keenan also has recorded his own song
-- one in which he actually sings -- set for release this spring or in early summer. It sounds like it might be lucrative, but the financial rewards are not that great, Graham says. "He's not going to be able to retire off this. This is more or less a cool after-school job," he says. "For him to really cash in, he'd have to land a TV show or a movie." That's Keenan's big hope -- that this attention will lead to a sitcom. But Graham isn't sure that will happen. "I don't want Keenan to go to LA and experience failure. I want him to come there, shoot something and go home," Graham says. "I don't want him to have a TV show that fails and have him go back to school and everyone makes fun of him." During the telephone interview, Graham pauses a few times to answer messages from Keenan, who is texting on his lunch hour at school. "It's like having a child," Graham says. "He's constantly asking questions." ___ Keenan's mom, who's back working in the mortgage insurance industry, continues to shake her head at all this, though usually with a smile. Her boy is happy, and that makes her happy. "It's insanity," she says, "but a good insanity." Even she can't quite wrap her head around the mania surrounding her son when he lip-syncs at live performances. "You'd think Barbra Streisand was singing. It's like, really? For real?" she says as she sits in the suburban Chicago town house she and Keenan share with his younger sister. Keenan's parents divorced five years ago (his dad accompanies him to some of his engagements). It is, indeed, quite a heady and sometimes bizarre scene for a 16-year-old. Keenan is whisked in and out of nightclubs, where he usually can't stay too long because he's underage. He signs autographs. He poses for photos with Playboy bunnies in Las Vegas, baseball players at spring training in Arizona, people on the street who stop him. One club in Israel hosted a "Keenan Cahill Worshipping Party" late last year. Keenan wasn't able to attend, so partygoers danced with posters of him, instead. "He's amazing. He's so sexy. I love him!" one of them said, in a video recorded at the event. "I think he's one of the most important artists of our time," said another. To these people, Keenan appeared to be a curiosity, almost a pop culture caricature of himself. Some would call it playful fun. But it's gone well beyond that on his YouTube page, where the comments are sometimes harsh. People have called him everything from a "rent-a-dwarf" to a "freak," and worse, though those comments often send his fans rushing in to defend him. Some question whether the celebrities who do videos with Keenan are really just using a naive teenager and, unwittingly or not, turning him into a side show. But Keenan doesn't think so. Nor do others who've tracked YouTube phenoms. "We think that about child stars: 'Oh, he's being used. He's being abused. People are taking advantage of him.' Why that hasn't been a problem so far (with Keenan) is that he seems to be enjoying himself," says Kelly O'Keefe, a professor of brand management at Virginia Commonwealth University. "He put himself out there. Now he's living a dream and getting to meet celebrities." ___ Through it all, Keenan undergoes weekly infusions -- enzyme replacement therapy
-- that doctors hope will stabilize his disorder and extend his life. This summer, he will undergo hip and leg surgery; during his weeks-long recovery, he will have to stop making appearances. If the state of his health is uncertain, the prognosis for his improbable career is even more so. "These phenomena don't have forever staying power. At some point, his 15 minutes of fame may well be over," O'Keefe says. Graham, Keenan's manager, says he'd be happy if it lasted through high school and long enough to pay for a special car that allows people who aren't very tall to drive. His mom says, "Whatever it is will be OK," though she knows Keenan dreams of more. "I don't like talking about the end," he admits. With that, he asks if he can be excused from an interview. "Are we done?" His mom tells him to stay put, but he stands up, flashes that cheesy smile and slowly sidesteps away, so he can go back upstairs to his bedroom. And his computer. ___ Online: Keenan's website: http://www.keenansroom.com/ Birthday video: http://bit.ly/gnrQbU Aniston commercial: http://bit.ly/hiZO6w
[Associated
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