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Farrell also is pleased there's space on the big stage reserved for dance music, a passion of his. "I can tell you I'm excited for somebody like Deadmau5 because we've got now dance music in a headlining slot, and out on a main stage instead of in a dance tent," Farrell said. While not the first festival when it launched July 18, 1991, in Phoenix,
Lollapalooza was the ambitious archetype for the modern mega-festivals that
have popped up since -- Bonnaroo, Coachella and a legion of smaller multi-day parties. Most festivals previously had focused on one type of music or fan. Farrell spread the umbrella wide, opening the gates for bands whose touring presence was often the small club. But working together, those bands could command the stage with thousands looking on. "A lot of this music -- we'll call it festival music -- it's still not popular music," Farrell said. "If you look at pop, pop is one thing. Festival music is another, and it still holds true that we're looking to book acts that are critically acclaimed and have credibility. It's just very interesting that it's become its own organism, its own working organism." ___ Online:
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