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Dunkin' Brands began trading on July 27 and surged almost 47 percent in its debut on the Nasdaq. The Canton, Mass., company has carved an identity as a place where the working class can buy a cup of coffee, seeking to distance itself from upper-crust Starbucks the same way that Mac users distance themselves from PC fans. Dunkin' is the seventh-biggest restaurant chain by U.S. revenue, compared with rival Starbucks, which is No. 3. According to Technomic, Dunkin' Donuts posted a bigger increase in U.S. revenue last year than even McDonald's Corp., which is often heralded as the gold standard for sales growth. And Dunkin' Donuts opened more new locations in the U.S. than any restaurant except Subway.
[Associated
Press]
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