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Making Spider-Man a black character is not a publicity effort, it's reflective of an industry keeping pace with modern society, said Axel Alonso, Marvel's editor-in-chief. "As someone who grew up on a steady diet of 'Luke Cage, Hero For
Hire' and 'Shang Chi, Master of Kung Fu,' I am personally invested," he said. "This was a conscious decision. Here at Marvel, we pride ourselves on reflecting the real world in all its diversity," Alonso added, adding that Morales' stories would be on par with those of Parker. "Morales' adventures will be fleshed out in the coming months with the start of "Ultimate Comics: Spider-Man" in September that is being illustrated by Sara Pichelli. Bendis is excited about the possibilities that Morales brings. "I'm now sitting with a pile of legitimately new Spider-Man stories to tell and that is the best news a writer could have," he said.
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