Wahlberg brothers pay for NY firm's burger name

[August 26, 2011]  ROCHESTER, N.Y. (AP) -- Actor brothers Donnie and Mark Wahlberg have licensed the name of a hamburger from a western New York chain of drive-in-style restaurants and plan to use it for their new eatery in Boston.

Executives with Tom Wahl's tell the Democrat and Chronicle newspaper the brothers have licensed the Wahlburger name from the company so they can use it when they and another sibling, Paul, open a burger joint named Wahlburgers Restaurant in their hometown. Tom Wahl's serves a cheeseburger called a Wahlburger and owns the federal trademark rights to the name.

Tom Wahl opened the first Tom Wahl's restaurant in 1955 in Avon (A'-vahn), south of Rochester. He sold it in 1986. The chain now operates eight restaurants.

The company hasn't disclosed the amount of the licensing agreement.

[Associated Press]

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