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"We think Fenway Park is a museum. It's also a vibrant, lively ballpark," Lucchino said. "We want it to be both."
Among the other plans are:
Throwback days, one confirmed so far, against the Oakland Athletics on May 2, when the Red Sox will wear its 1936 uniform to acknowledge the year they acquired Hall of Famer Jimmie Foxx from the Philadelphia A's.
A 256-page coffee table book on the ballpark history, with a foreword by Stephen King and remembrances by Doris Kearns Goodwin, Conan O'Brien, George Will, Charles Ogletree, and Bobby Orr.
A logo that will be on merchandise that is for sale and on game-used equipment, including the bases and all of the balls used during games, Kennedy said.
An open house on April 19 -- the day before the anniversary -- where fans will be allowed to enter the ballpark for free to view historical artifacts and memorabilia and meet former Red Sox players. Fans will also be able to visit parts of the ballpark not normally accessible, such as the dugout tunnels and clubhouse, the team said.
Commemorative tickets, featuring a photo of the original entrance from 1912.
The Red Sox opened the celebration on Thursday with a old-timey re-enactment of the auction for the parcel of land that Charles Taylor bought for $120,0000 in the winter of 2010. Upstairs, local writer Dick Flavin, "the poet-laureate of Red Sox Nation," recited a poem he wrote in honor of the occasion.
Before beginning, Flavin remarked on the historic nature of the gathering.
"It is interesting to note that 100 years from today, there will be a press conference on this very spot," he said, "to announce that the Red Sox and Chicago Cubs have reached an agreement on compensation for Theo Epstein."
[Associated Press;
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