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And Sperber also wants to ensure the series can successfully re-enter the Phoenix market. Although its two NASCAR weekends draw extremely well, open-wheel has not been in the market since 2005 and Sperber said entertainment dollars in the area are stretched thin.
"This is a tremendous sports and entertainment marketplace, and there's lots of competition for those dollars," Sperber said. "And, this market was hit incredibly hard by the housing bust, so selling tickets can be tough. We'd want to work closely with IndyCar and see how they'd engage our fans, see how they'd plan to come back into market.
"We'd want to make sure this could fit and there's a lot of work to be done in exploring a potential return."
[Associated Press;
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