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In September 2010, Prestige agreed to buy Blacksmith Brand Holdings Inc., which sells Efferdent and Effergrip denture care products, PediaCare children's medicines, Luden's cough drops and other products. In December 2010 it bought the motion sickness medicine Dramamine from Johnson & Johnson. GlaxoSmithKline, which announced in February it would sell its non-core consumer health care products to focus on its core markets, said it plans to return proceeds to shareholders in 2012.
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