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Advertising dollars will help support The Daily as well, though how much is not yet known. News Corp. Chief Digital Officer Jon Miller said readers will be the main source of revenue for The Daily at first, but eventually the company would like to see a 50-50 split between subscription and advertising. It is counting on marketers to pay more to reach readers who are engaged enough to pay for a digital newspaper. Verizon Wireless is sponsoring the newspaper's launch, allowing News Corp. to give readers two weeks for free. The iPad's rising popularity gives The Daily and potential advertisers a vast audience to target. Nearly 15 million iPads were sold in just nine months last year and research firm Gartner Inc. expects 55 million tablets to be shipped this year. Most of those tablets will likely be iPads. On the other hand, The Daily will have competition. The New York Times has a free iPad app, though it plans to begin charging a yet-undetermined fee early this year. USA Today has a free app and is overhauling its newsroom toward putting news on the iPad and other mobile gadgets. It has no plans to charge readers. The Daily is looking for an edge by offering an app that is more closely tailored for tablet computers. It is giving prominent place to video and graphics that can be manipulated using the iPad's touch screen and photos that offer 360-degree, panoramic views at the swipe of a finger. Readers can navigate The Daily by swiping left to right to get to the next page, or zoom out to scroll through multiple pages at a time. Jesse Angelo, managing editor at News Corp.'s New York Post, will serve as The Daily's editor-in-chief. After his first look at The Daily, veteran newspaper analyst Ken Doctor said he was impressed at the way News Corp. has taken advantage of the iPad's touch screen in a way other publication haven't. "I think they've set a new standard," he said. "They've passed their first test."
[Associated
Press;
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