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That's the message Volman, who began teaching full-time 14 years ago, says he tries to drive home to starry-eyed students every school year. There's more to succeeding in the music business, he says, than just being a great musician. "People come in with this television idea that everybody is going to be the next Carrie Underwood," he says. "They don't understand how many nights you're not going to get paid what they said you would and how many nights you're not going to have a room to sleep in because the promoter didn't get it in the rider you signed." And for those who may think the music business has evolved too much in recent years for a
'60s- or '70s-era pop star to have any relevant advice for students, Volman notes "Happy Together" was downloaded approximately 90,000 times last year. "And I make 79 cents out of the 99-cent download," he tells the students in his music business class. "It's a lot different than the artist who doesn't own his own music getting 9 cents. I tell them that and they say,
'I want to own my own music too.'" Music publishing is also one of the areas Miller, who lectures at USC part-time as an adjunct professor because of music commitments, has focused on during his time there. Volman, although he teaches and runs his department, also still finds time to go out on the road about 50 times a year with the Turtles. It's something that gives him stories to tell the students, as well as ideas for projects to assign involving booking tours. He'd also like to see more veteran music pros cross over to the classroom, agreeing they bring more to the table in terms of real-life experience. The biggest thing holding most back from teaching full-time, he says, is the advanced degrees required by most universities. He didn't earn a master's degree himself until he was in his 50s. But once those bridges are crossed, say the musicians who have done it, the rest of the transition isn't that hard. "I don't feel a lot different between being up on stage at a punk concert and being at the podium in a lecture hall," says Graffin.
[Associated
Press;
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