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To a point, the lobbying worked. Under the rule's original terms, programs that failed to meet the criteria would have lost federal loan eligibility immediately and enrollment would have been frozen at any school in danger of failing. The finalized rule gives schools multiple chances over a four-year period to improve their stats. After "three strikes," a school would lose eligibility for three years. "We're focusing on improving (for-profit programs) rather than closing them. Students would be better off if their programs were stronger rather than closed down," said James Kvaal, a DOE official, during a conference call with reporters. The DOE said it expects 18 percent of for-profit schools' programs to fail its tests at some point, and 5 percent of programs to lose eligibility under the new law. There's a lot at stake for the schools and their investors, who have benefitted from the surge in for-profit programs hitting the market in the last decade. The country's largest chain, Apollo Group, has seen revenue and net income grow about eightfold since 2000. And despite the hit that the sector has taken from increased regulatory scrutiny, Apollo's stock has more than quadrupled in that time. But BMO Capital Markets analyst Jeff Silber sees profits declining or stagnating at most for-profit schools over the next few years. New enrollments are dropping sharply after years of double-digit growth as the schools adjust their businesses to accommodate the government's stricter oversight. Some schools have been trying to get out in front of the new laws and adapt their business models to the new reality. Apollo's University of Phoenix, for example, now offers a free, three-week orientation that helps weed out unprepared students without charging them. The Washington Post Co.'s Kaplan education division has also put in place a free trial period so students can see if they really want to commit to school. Career Education Corp. is making new online undergraduate students pass a college prep course if they haven't attended college before
-- if they can't do the work, they can drop out without paying tuition. University of Phoenix spokesman Rick Castellano said Thursday that he had no comment on the new regulations since he had not yet seen them.
[Associated
Press;
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