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Santorum, who lost his Senate seat in a brutal 2006 election, also has taken steps to put together the early shell of a campaign. He picked up veteran New Hampshire strategist Mike Biundo and hired consultant and radio personality Seth Leibsohn as his policy chief. He has visited the early nominating states, talking up his record and discussing what a presidential run might look like. His organization has all the signs of a presidential bid, yet the formal paperwork to file an exploratory committee isn't signed and he remains chairman of his political action committee. The liberal watchdog Media Matters for America has likened airtime for these politician-commentators to free campaign contributions. Media Matters said Gingrich had received almost 12 hours on the air in 2010 and Santorum had received about six hours. Santorum, in an interview last year with National Review Online, said his Fox platform has been "big. It has helped folks remember who I am." But he also said the punditry meant he'd have to talk about issues he'd rather dodge.
Ari Fleischer, President George W. Bush's first White House press secretary, downplayed the importance of a punditry platform. He said it was a "moderately lucrative placeholder for several years in between races" with some visibility. Serious candidates need to communicate in many different places, he said. "I'm old-fashioned: If you're good, you don't need a TV platform to launch," he said. "If they're not good candidates, it doesn't matter if they have a platform. They'll fizzle." Television roles aren't new for dormant politicians. Republican Pat Buchanan twice left CNN, where he was a "Crossfire" host, to run for president.
[Associated
Press;
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