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Orchestra president and chief executive officer Allison Vulgamore said the new initiative seeks to reconnect Philadelphians with the orchestra and to drum up awareness by displaying "Listen with Your Heart" posters and buttons in local businesses. "We join all who believe that the Philadelphia Orchestra is a legacy that must continue," she said. "We are deeply rooted in regaining our financial stability, but not losing the incredible musical excellence of this institution, and we must remain a destination orchestra not just for our musicians ... but also for our audiences." She reported "brisk sales" of subscriptions for the 2011-2012 season and $2.6 million in donations from 1,200 people, both in the month since the orchestra's April 16 bankruptcy filing. "With the end of the 2010-11 season, we will now have a season on which we have balanced: We are no further declining in our sales this year," she said. "Thank you, Philadelphia, for getting us ready to build sales moving forward." ___ Online: Listen with Your Heart campaign:
http://www.philorchtoday.org/
[Associated
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