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As a designer, he had a reputation as a functionalist. "A formally harmonious product needs no decoration, it should be elevated through pure form," he once said
-- a motto reflected in the lean lines of the 911. He served as chairman of Porsche AG from 1990 to 1993 and helped steer the family firm through a crisis as sales plunged in the late 1980s under pressure from global competition and a strong German mark that hindered exports. Under his chairmanship, the company brought in a new CEO, Wendelin Wiedeking, who is credited with turning the company around. Porsche was to be buried in a private ceremony in the chapel at Schuettgut, the Porsche family's estate in Zell am See, Austria.
[Associated
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