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It costs $50 to reserve a sequentially numbered specialty plate. A new or transferred vanity plate is $98. Annual renewal fees are $40 for standard plates and $78 for vanity plates. These costs are in addition to regular DMV license fees. Money will be refunded if the campaign collapses. But if it succeeds, Mancuso said history shows them they can expect sales to double or triple in the year after the plates become available and people see them on the road. California has 10 specialty plates, benefiting among others firefighters and veterans' organizations. The plates have been a boon for the causes they support. The most popular (kids) has brought in $41 million since 1994. In 2001, the state increased the number of pre-paid applications required from 5,000 to 7,500, Gonzalez said, because it costs almost $400,000, including $270,000 for programming, to put a plate into production. Fees from the initial 7,500 applications cover those costs, she said. In 2002, a Senate bill supporting a "choose life" plate was rejected. An anti-abortion group filed a lawsuit and in 2003, a federal judge ordered the state to stop allowing specialty plates until it fixed the selection process, which he said gave the Legislature too much authority to suppress a point of view. Requiring a sponsor answered the court's concerns and became part of the law in 2006. But there still hasn't been a new plate in California since 2002. ___ Online:
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