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However, the benefits to organic farmers in Connecticut would be minimal because most labels would be required on processed food, not consumer-ready products such as fruits and vegetables, he said. Labeling genetically modified food in the United States will make domestic markets more competitive with markets in Europe, which imposes guidelines on informing consumers about genetically modified food, said Ronnie Cummins, national director of the Organic Consumers Association. Preliminary findings in an academic study to be published next year found that consumers would pay more for food labeled as free of genetically modified ingredients. The early results showed that as many as 500 people in the study were willing to pay 15 percent more for granola bars with ingredients that weren't genetically modified, said Harry Mason Kaiser, a professor of economics and management at Cornell's College of Agriculture and Life Sciences. The consumers also would pay more for potato chips without partially hydrogenated oils, chocolate chip cookies without high fructose corn syrup, beef jerky without antibiotics, Gummy bears without red dye No. 40, trail mix with no irradiated ingredients and mozzarella string cheese without growth hormones. Consumers in the study also said they would pay 26 percent less for labeled products containing those items. Labeling genetically modified food could just as likely prod consumers to buy non-organic food that's not genetically modified as much as it would motivate consumers to purchase organic food, which is more expensive because it's produced on a smaller scale and requires more labor, said Timothy Lytton, a professor at Albany Law School who is writing a book about industry certification of kosher food. The drive for labeling genetically modified food is "part of generalized anxiety people have about the industrialized food industry," Lytton said. Burns said Connecticut's legislation is specifically intended to help organic food producers. "When we crafted the bill that was one of the things in mind: Organics will profit with labeling," he said. "It's a wonderful way to raise the consciousness of consumers."
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