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In Vietnam, the Vespa LX sells for around 66 million dong ($3,168), more than double the price of the average bike, said Constantino Sambuy, president of Piaggio in Vietnam. "I'm keen on getting one," said Husain Vahanvaty, 26, who works in his family's steel trading business in Mumbai. "You get the Italian look and some very vibrant colors that are not in the market. That's the most attractive thing. And now they're giving you mileage of 60, that's bloody brilliant." Piaggio has made an aggressive push into Asia. It opened a factory in Vietnam in 2009, where it doubled capacity last month to 300,000 scooters. In the last two years, it has launched operations in Thailand, Malaysia, Taiwan and Indonesia. Its China joint venture, started in 1995, has a factory in Guangdong that can make 500,000 bikes a year. Piaggio's revenues from Asia grew 41 percent in 2011 on a 76 percent jump in sales volume.
[Associated
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