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"Without sounding too nationalistic or even jingoistic about it, it was created here in `48, we drove all the early stages of the movement," Coe said. "A lot of us do feel they are coming home."
And it's a chance to raise the profile further.
"This really is an opportunity to change attitudes and confront some of the misconceptions that are still out there about disability," Coe said.
That's achieved by creating one festival of sport in the summer in London, with the Paralympics the second element, sharing the same "London 2012" logo.
"We have never treated it as an after show and I think Beijing was a great example of it never being an after show," Craven said.
But for all Craven talks about infusing "equal splendor" between the Olympics and Paralympics, there is frustration at the lack of parity with television coverage.
In the U.S., NBC will air only 5 1-2 hours of Paralympic programming -- none of it live -- with the bulk of the highlights appearing on its cable sports channel.
"It's particularly a disappointment when I look at it from the view of the American public, they will have a great team over here," Craven said.
"It just shows the USA isn't (always) right at the forefront of new things and new ideas ... we know the American public is ready for Paralympic sport."
But there will be widespread live coverage in Brazil, China, Britain and Australia.
"Countries learn over time, they get to know the Paralympics, they don't think it's much to begin with and once they see it they can't get enough of it," Craven said.
[Associated
Press;
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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