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Target, which is watching 46 stores across Iowa, Minnesota and Wisconsin, said it has "prepositioned" inventory such as shovels and winter clothing to areas that are expected to get significant snow. The discounter said in a statement on Thursday that all of its stores are open and that the "goal is to remain open for impacted communities to have access to winter storm essentials." Scott Bernhardt, president of Planalytics, which tracks the effect of weather on retailers, said he does not expect the storm to meaningfully affect retail sales because it's hitting before the weekend begins. He also said the location of the storm will work to stores' advantage. "The upper Midwest is going to take some hits, but the areas that are shut down are not Fifth Ave., downtown Atlanta or L.A.," he said. In fact, Bernhardt said the storm might actually be good for apparel retailers because shoppers could stock up on sweaters and coats. "It's beginning to look a lot like Christmas, but this is not going to shut us down," he said. "And for apparel retailers it's actually good news." At least one mom-and-pop store owner in Indianapolis agrees. Jennifer Von Deylan, which owns IndySwank clothing and art store, said she isn't worried about the weather hurting her business. "It's Indy. We're used to snow," she said. "People are going to get their Christmas gifts. If they have last-minute shopping to do, I think they're going to do it no matter what."
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