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Another sign of Toyota's determination to put its woes behind it is the record $17.4 million fine it paid earlier this month, as ordered by the U.S. National Highway Traffic Safety Administration, for failing to quickly report floor mat problems with some of its Lexus models. That follows $48.8 million in fines Toyota paid for three violations in 2010. But Toyota officials have said the latest fine is not an admission of a defect but a demonstration of its desire to get on with business and avoid prolonged litigation. The company has instituted more careful product development and empowered regional units to respond to complaints and to deal more quickly with quality problems. The one key market where Toyota has suffered sales declines recently is China, where a territorial dispute flared up earlier this year and set off widespread anti-Japanese sentiment, riots and boycotts. Wednesday's settlement did not include claims by people who seek compensation for injury and death due to so-called sudden acceleration. The first trial in those lawsuits is set for February. "Toyota wants to put its unintended acceleration recalls behind, once and for all, and, as costly as it might be, this settlement will allow them to remove most of the lingering financial uncertainty," said Jesse Toprak, auto analyst with TrueCar.com. "Toyota's outstanding performance this year is a proof that consumer sentiment for the company's products has already recovered to a degree as if nothing ever happened," he said.
[Associated
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