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But some companies will suffer. For example, utilities in unregulated states that have to pay for upgrades themselves and cannot benefit from higher prices won't be able to offset the cost of the equipment. Similarly, if state regulators refuse to allow utilities in their state to pass the cost of the upgrades or new plants to customers, those companies could suffer too. The industry also argues that higher prices could also lead to lower power demand and profit. First Energy chose to close plants that likely would have been unable to operate under the new rules on toxins. These plants are generally older and inefficient, so installing emissions control equipment would have cost the company too much money. These plants were already seldom used, so by closing them the company does not stand to lose much revenue from the small amount of power they generated. But in the markets First Energy operates, plants earn money two ways: by selling power, and by making power plants available for use during peak periods, even if they are never actually needed. With the closure of four plants in Ohio, there will be less power available to meet demand. That is expected to drive prices for capacity higher.
"First Energy's nuclear plants and baseload coal plants with environmental controls are the primary beneficiaries of the EPA rules," says Hugh Wynne, an analyst at Sanford Bernstein. Power prices have been driven lower in recent years by low natural gas prices, which in many markets set the price of electricity. Because of this, prices for capacity have become more important to company earnings. Customers in northern Ohio will pay higher prices than they otherwise would have in the coming years. The final prices they pay, however, will depend on several other factors, including the price of coal, the price of natural gas, and power demand.
[Associated
Press;
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