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Northeastern University students who sampled the product recently gave it mixed reviews. "This tastes really good and I think it rocks," student Zack Huang said after puffing onto a free sample before rushing to join a group of friends who were walking away from campus. Still, one student was not happy with the taste, echoing sentiment expressed online by some consumers. People elsewhere vowed they would never give up their morning coffee. "I want to brew it, I want to stir it and I want to drink it slowly as I absorb the caffeine," said longtime coffee fan Mark Alexander. The makers of AeroShot appear to be aware of that sentiment, declaring that the product isn't about switching away from coffee, but rather making it easier for people with active lifestyles to get their caffeine fix. "AeroShot can be used in a variety of settings inconvenient for liquids, such as when you study in the library, board an airplane or get into the car for a long drive," they say in the section dedicated to frequently asked questions on their website. "It's easy to take AeroShot with you when you go biking, skiing, curling, or any other activity that consumes energy." AeroShot, manufactured in France and the flagship product of Cambridge-based Breathable Foods Inc., is the product of a conversation that Edwards had with celebrity French chef Thierry Marks over lunch in the summer of 2007. "We were discussing what interesting culinary art experiments we might do together and I had the idea that we might breathe foods since I've done a lot of work over the last 10 or 15 years on medical aerosols," Edwards said. The first venture Edwards worked on with Harvard students was the breathable chocolate, called Le Whif. Now he's preparing to promote a product called Le Whaf, which involves putting food and drinks in futuristic-looking glass bowls and turning them into low-calorie clouds of flavor.
[Associated
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