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At times, Gingrich made statements that might be cheered today by Occupy Wall Street protesters. For example, he denounced the corporate profits accrued by oil companies and said the companies needed to open their records for inspection. He was running in the aftermath of an oil embargo imposed by Arab states to punish the United States for giving military support to Israel. The embargo caused gas prices to skyrocket and led to shortages at the pumps. "Today, the American oil industry is receiving windfall profits while the American people are paying through their noses for home heating oil and gasoline," Gingrich said, according to a copy of an Oct. 26, 1974, speech that he gave in Carrollton. He was also skeptical of proposals to deregulate natural gas prices and the airline industry, positions contrary to his free-market stances today. Gingrich's pronouncements on oil companies caused a mini-crisis with Arizona Sen. Barry Goldwater, a champion of the GOP's conservative wing who endorsed Gingrich and appeared in Georgia on the candidate's behalf in 1976. Howell said Goldwater threatened to pull his support after reading about Gingrich's tough talk on oil companies. "He was so livid he was ready to come down to Georgia and withdraw his endorsement and condemn Gingrich," Howell said. "It took some saner heads at the Republican National Committee and some of the other guys in Washington to calm him down, let him know that was something Newt had to do in order to get some attention." Gingrich's early races in Georgia show his comfort with rough-and-tumble campaign tactics. Former campaign treasurer L.H. "Kip" Carter said that Gingrich took out newspaper ads highlighting Gingrich's involvement in his Baptist church, while noting that his Democratic opponent, Virginia Shapard, was a "communicant" at an Episcopal church. Carter said the goal was to make Shapard seem like a Roman Catholic to rural and overwhelmingly Baptist voters. Carter said that ad also told voters that Gingrich would take his family to Washington; Shapard would leave her children with a nanny. "I look back on this and it's embarrassing," said Carter, now a fierce Gingrich critic. "In fact, I've apologized." Gingrich long told Republicans that winning elections meant getting tough. Howell's files contained an unsigned memo on Gingrich campaign stationary intended for the upcoming 1976 election. It contains a fictionalized account of how Republicans win control of the U.S. House of Representatives and foreshadows several of the tactics that Gingrich used in 1994 when he led the Republicans to their first House majority in 40 years. The memo urged GOP congressional candidates to run on a national platform. In 1994, Gingrich and other strategists did just that. They created "The Contract with America," a common set of promises endorsed by GOP candidates. Gingrich's campaign also told Republicans to go negative on a national scale. It wanted to design a common TV ad telling viewers that their local Democratic incumbent was allied with other Democrats then caught up in political scandal. "Democrats are willing to play ruthlessly hard ball," the memo said. "Note their grim, unfair exploitation of Watergate. Republicans usually hit too soft, too vaguely, and don't connect the issue, the voters' interest, and Democratic wrongdoing."
[Associated
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